Our Story

Every Hoosier knows the moment. The story’s been told, the casserole dish is washed, and somebody leans back and says, “Well… anyhow.” Or “anyhoo.” Or, if you grew up around here, “Anyhoosier…”

Anyhoosier… started as a family joke about the way we wrap up a conversation. It stuck, and we figured other folks might get a kick out of it too. So we gave it a hand-lettered look, dressed it in cream and crimson, and put it on a few things we’d actually wear and use every day.

A small family business

This is a small family project, run by a dad and his college-aged daughter. Every order helps us learn how to run a real business, one shirt, mug and hat at a time. Thanks for being part of it.

Made when you order

We don’t keep a warehouse full of shirts. Each item is printed or embroidered by our production partner after you order, then shipped straight to you. That means less waste and more room for new designs.

Anyhoosier… we hope you love it. Visit the shop.

Anyhoosier… is an independent shop and is not affiliated with or endorsed by Indiana University or any school or team.